The Campsite Blog

Learn the latest about platform updates, best practices, insights and even more.

Campsite Bolsters Business Development Team

News    by Campsite
Campsite Bolsters Business Development Team

CAMPSITE DEDICATES RESOURCES TO BOTH DSP AND SSP BUSINESS DEVELOPMENT

Éva Pusztahegyi, who joined Campsite upon its launch in spring of 2016 as account manager for both the buy-side and supply-side, has been promoted to Business Development Manager for the Campsite SSP.

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DOOH in Convenience stores: Specs, Audiences and Inspiration

Best Practices    by Campsite
DOOH in Convenience stores: Specs, Audiences and Inspiration

Convenience stores are local neighborhood retail locations that are frequented by people of all ages who are on the go. Whether it's to buy snacks, lottery tickets or cigarettes, each location has a set of loyal customers. Customers visit their local store up to ten times a month; which can become a well-established habit.  This provides advertisers with the opportunity to have repeated impressions on their prospective customers and achieve a greater reach in very specific areas… particularly if it’s Lotto Day (yes, dwell time really does spike during those days!)

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Campsite partners with Native Touch to offer enriched audience demographics with In-App Mobile Data

News    by Campsite
Campsite partners with Native Touch to offer enriched audience demographics with In-App Mobile Data

Montreal, October 24, 2017 - Campsite Global announced today a partnership between Campsite and Native Touch, leader in data driven mobile advertising.  Not only will this alliance allow the programmatic platform to accurately convert location-based insights into solid targeting opportunities, it reinforces Campsite’s forward-thinking commitment to ensure the highest industry standards for DOOH by offering unified and objective mobile audience data, regardless of the supplier

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9 New Suppliers and Now Over 7,000 Digital Screens for Programmatic Platform Campsite

News    by Campsite
9 New Suppliers and Now Over 7,000 Digital Screens for Programmatic Platform Campsite

Montreal and Toronto, October 4th, 2017 – Campsite, a property of Campsite Global Inc., announced today multiple new partnerships with Out-of-Home media vendors, securing its place as the Canadian programmatic Out-of-Home solution. These new partners will bring the total number of digital screens to over 7,000, spread across a multitude of new environments.

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New Tools for Easy Geo-Targeting of Digital Out-of-Home Screens

News    by Campsite
New Tools for Easy Geo-Targeting of Digital Out-of-Home Screens

At Campsite, we strongly value simplicity, precision and efficiency, so we’ve recently launched some more advanced geo-targeting features. Options range from broad to very precise, right down to the exact screen. Here’s everything you need to know about geolocation targeting in Campsite.

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PATTISON Onestop’s digital inventory now available on Campsite, Canada’s programmatic buying platform for Out-of-Home

News    by Campsite
PATTISON Onestop’s digital inventory now available on Campsite, Canada’s programmatic buying platform for Out-of-Home

Campsite, specialized in indoor digital media buying, now allows advertisers to effectively target consumers in multiple environments

Montreal and Toronto, May 16, 2017 – Campsite Global Inc. announced today that PATTISON Onestop, Canadian leader in Digital Out-of-Home (DOOH) media sales and operations, is the newest supplier to offer its inventory on Campsite. The magnitude of this new alliance makes the programmatic media-buying platform a must-have solution for any advertiser looking to maximize its digital investment strategies.

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Introducing Campsite Exchange, Canada’s first open exchange for DOOH

News    by Campsite
Introducing Campsite Exchange, Canada’s first open exchange for DOOH

Almost a year ago, Campsite’s fully automated buying platform, specialized in out-of-home inventory, was launched in Canada. Now, on the tail end of our first year in the Canadian programmatic buying market, we’re proud to launch Canada’s first open exchange totally dedicated to Digital Out-of-Home.

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A year into DOOH programmatic, Newad sees 9% increase in digital sales

News    by Campsite
A year into DOOH programmatic, Newad sees 9% increase in digital sales

Now that Campsite is wrapping up its first year, its a great time to share the results seen by the first vendor to connect its inventory to our platform. Indoor advertising leader Newad has had their unsold digital inventory available programmatically through Campsite’s DSP since May 2016. Here’s an overview of their journey.  

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DOOH in Residential: Specs, Audiences and Inspiration

Best Practices    by Campsite
DOOH in Residential: Specs, Audiences and Inspiration

The Residential Network gets advertisers past the locked door of lobbies and enables them to display their ads alongside timely, around-the-clock building-specific information, local weather, and news. The insight? Good things happen when you adapt your messaging to fit into your audience’s daily schedule. The respectful familiarity that exists among like-minded tenants, coupled with the safe environment of the place they call home, makes residential buildings a great place to achieve meaningful brand integration.

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DOOH in Office Towers: Specs, Audiences and Inspiration

Best Practices    by Campsite
DOOH in Office Towers: Specs, Audiences and Inspiration

Office towers are prime, premium settings in which to find an extremely precise and desirable audience: business professionals. So for advertisers, digital screens in office towers are the perfect platform for delivering their message alongside breaking news, local weather, and building content. Place-based corporate networks, often viewed as a symbol of the high-end commercial environment, engage the business crowd in those rare moments of their day when they’re forced to wait: lobbies and elevators.

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DOOH in Transit: Specs, Audiences and Inspiration

Best Practices    by Campsite
DOOH in Transit: Specs, Audiences and Inspiration

Transit environment digital screens offer the perfect opportunity to connect daily with a highly captive mass audience. Every day, commuters rely on screens to keep them informed and entertained while they wait for the train. Those commuters are made up of a diverse group of people— professionals to students to families and everyone in between —and range in age, although most are between the 18 and 44 years old.

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DOOH in Restobar: Specs, Audiences and Inspiration

Best Practices    by Campsite
DOOH in Restobar: Specs, Audiences and Inspiration

Restaurants and bars are social and recreational environments which generally suggests that people who visit them want to be there, giving advertisers the opportunity to reach customers in a positive setting. The wide range of locations offered through Campsite already guarantees access to segmented audiences (such as business people, students, etc.) and since people associate their identity to the places where they want to be and be seen, targeting possibilities become even more precise.  

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DOOH metrics and traffic estimation explained

Insight    by Campsite
DOOH metrics and traffic estimation explained

In order to understand Campsite reporting, we must first understand the definition of metrics in the Digital Out-Of-Home world and how Campsite uses them to build a statistical model to provide reporting accuracy.

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Introducing User Management, Roles and Activity logs

Platform Update    by Campsite
Introducing User Management, Roles and Activity logs

The team at Campsite has been working hard to give you more user management freedom. Campsite now allows you to create, manage and assign users different roles independently.

You can access the user management section by clicking on the link located in the dropdown menu below your username at the top right. On this page, you will see a list of your current active users and can manage their permissions by assigning them a role. If you want to add a new user, you may do so by clicking the +User button at the top right of the screen.

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An update on what we are working on!

News    by Campsite

After a successful round of DOOH campaigns and tons of Campsite presentations with all sorts of clients this summer, we are ready to leave our beta status and launch Campsite V1.0.

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Campsite brings targeting & Cost Per View model to Digital Out-of-Home

News    by Campsite

Toronto, May 24, 2016 — Today, Campsite Global launches an automated advertisement purchasing solution specifically designed and adapted for digital out-of-home (DOOH) inventory. This platform gives online digital media buyers access to DOOH inventory allowing advertisers to maximize the efficiency of their digital investments.

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