Montreal, October 24, 2017 - Campsite Global announced today a partnership between Campsite and Native Touch, leader in data driven mobile advertising. Not only will this alliance allow the programmatic platform to accurately convert location-based insights into solid targeting opportunities, it reinforces Campsite’s forward-thinking commitment to ensure the highest industry standards for DOOH by offering unified and objective mobile audience data, regardless of the supplierRead more
Montreal and Toronto, October 4th, 2017 – Campsite, a property of Campsite Global Inc., announced today multiple new partnerships with Out-of-Home media vendors, securing its place as the Canadian programmatic Out-of-Home solution. These new partners will bring the total number of digital screens to over 7,000, spread across a multitude of new environments.
Moving forward, buyers in the Campsite DSP will be able to bid, in real-time, on Digital Out-of-Home inventory in Grocery stores, Medical Clinics, Sports Arenas, Campuses, Convenience Stores, Provincial Government Service Offices, and Ride Sharing Vehicles, all in addition to the Transit, Residential, Office and Restobar environments already available for programmatic buys in the platform. This unprecedented scale of screens, national coverage, variety of environments and user-friendly geo-targeting tools makes delivering quality campaigns to the right audience easier than ever for all media buyers.
“We are well positioned to achieve our growth targets”, says Edith Gagné, VP Development at Campsite. “We are confident that our fully operational product will help transform and improve how Out-of-Home is planned and purchased to ultimately make it more efficient for buyers and advertisers.”
Campsite is proud to welcome aboard ADtitude Media, Captive Outdoor Media, IDS Canada, Impax Media, Eyeshot Media, Futuresign, Mass Med Media, My Lil’ HealthBot and portl media. The aforementioned companies have secured agreements with Campsite for Suppliers (SSP) to make their digital networks available for real-time bidding via Campsite for Buyers (DSP).
With already over 125 campaigns executed in Campsite’s self-serve platform in the last year, these additions to Campsite cement the platform’s position as Canada’s only real option for programmatic Digital Out-of-Home buys.
Campsite, property of Campsite Global Inc., is the first software company to offer premium Digital Out-Of-Home inventory through an automated programmatic platform. Launched in 2016, Campsite’s core mission is to connect suppliers and buyers in an environment specifically designed for DOOH. The Campsite platform is an innovative solution for advertisers who want to expand and optimize their digital reach. www.campsiteproject.com