Audiences

When Data Becomes Personas

Discover our audience segmentations guided by our weekly data intake.

It is rare to find people out and about without their mobile device in tow. As a result, we are able to gather non-personally-identifiable information about people’s interests, habits and location through our partnership with Native Touch. This information allows us to segment the data and audiences into over 150 different personas, which our users can choose from.

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