The Campsite Blog

Learn the latest about platform updates, best practices, insights and more.

Meet our users: Calgary Flames

Insight    by Campsite
Meet our users: Calgary Flames

For the last 3 years, the Calgary Flames have been managing marketing and advertising in-house, from creative to execution. While going agency-less means taking back the lead on budget and strategies, it also means finding efficient new processes and cost-effective tools to ensure the success of this organizational change. We recently spoke with Ryan Popowich, Director of Marketing and Promotions for the Calgary Flames, one of our most active users since the launch of the platform.

 

3 MAJOR BENEFITS OF USING CAMPSITE?

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Campsite Welcomes Community Advertising Leader Futuresign

News    by Campsite
Campsite Welcomes Community Advertising Leader Futuresign

MONTREAL, October 23, 2018  -  Campsite Global Inc. is proud to announce that Futuresign Multimedia Displays Inc, a well-established advertising network of over 180 community facilities, has connected their inventory to the Campsite SSP to be made available to buyers via the Campsite DSP.

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Nestlé Confectionery thinks big with MINIS campaign on Campsite

News    by Campsite
Nestlé Confectionery thinks big with MINIS campaign on Campsite

Toronto, October 16th, 2018 - Campsite is happy to confirm that Nestle’s "A Little Of What You Love" is the first campaign on the recently launched Outdoor Exchange of the Campsite DSP, the first Exchange where buyers can bid in a real time open auction on outside billboards.

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DOOH in Sports & Recreational Centers: Specs, Audiences and Inspiration

Best Practices    by Campsite
DOOH in Sports & Recreational Centers: Specs, Audiences and Inspiration

Sports and Recreational Center environment attracts a wide array of individuals. Every single day, instructors/coaches, supporting parents, members of recreational leagues, hopeful and determined youngsters spend quality time together in these facilities. The typical visitor is usually present at least twice a week, for over an hour each time. There are many opportunities to advertise in a sports and recreational center whether you look at it in manner of rooms or surfaces.

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Campsite Expands Outdoor Exchange with Astral

News    by Campsite
Campsite Expands Outdoor Exchange with Astral

New partnership allows clients to better target audiences with 240 Astral Digital large format and street furniture faces across Canada

MONTRÉAL, September 10, 2018 – Bell Media’s out-of-home advertising division, Astral, announced today a new partnership with Campsite, a Montréal based leader in programmatic out-of-home campaigns. This agreement is set to add 240 Astral Digital large format and street furniture faces across Canada through Campsite’s programmatic platform.  

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A success story for Onestop and Campsite

News    by Campsite
A success story for Onestop and Campsite

Since its launch in 2016, Campsite’s mission has been to enable easy, seamless transactions for buyers of digital out of home media across all available suppliers. Campsite exposes inventory on an even playing field, with uniform audience data and geolocation targeting tools, allowing buyers to search all screens at once.

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PATTISON Outdoor Launches Outdoor Digital Programmatic Inventory Through Campsite

News    by Campsite
 PATTISON Outdoor Launches Outdoor Digital Programmatic Inventory Through Campsite

 

Toronto, ON, August 28, 2018 – PATTISON Outdoor Advertising, a leader in Canadian Out-of-Home Media, along with their digital division, Onestop, are proud to announce the addition of PATTISON’s large format digital Superboards, Posters, Spectaculars and Street Ads to Campsite’s Demand-Side programmatic buying platform. Today, as we approach the first anniversary of Onestop and Campsite’s digital partnership, PATTISON will begin to release more than 225 digital products to be accessible through Campsite’s Outdoor Exchange.

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DOOH in Street Level: Specs, Audiences and Inspiration

Best Practices    by Campsite
DOOH in Street Level: Specs, Audiences and Inspiration

Strategically placed in high-traffic areas across Canada, street level digital boards enable a connection with consumers on a more intimate level. Providing excellent visibility with top of the notch, high-resolution images at face-to-face level, Digital Posters are an effective way to reach passersby.  These ad faces also provide a wide range of possibilities, from dayparted coverage of various markets, targeted storytelling in a few neighborhood or specific location-based campaigns.

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DOOH in Billboards: Specs, Audiences and Inspiration

Best Practices    by Campsite
DOOH in Billboards: Specs, Audiences and Inspiration

Large Digital formats, just like Billboards, are natural attention-grabbers. Positioned to catch on-the-move crowds along the country’s busiest routes, high-traffic business intersections and urban centers, these digital screens provide great visibility with rich high-resolution images. Not only do their sizes naturally grab attention from drivers and pedestrians, they coat your brand with a very high-end image. Some say “Bigger is better”; in this case, we completely agree.

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Eyeshot Media sees 75% increase in digital sales during its first months with Campsite for Suppliers

Case Study    by Campsite
Eyeshot Media sees 75% increase in digital sales  during its first months with Campsite for Suppliers

Launched in 2008, Eyeshot Media Inc. is a privately held company based in Ontario, specializing in out-of-home advertising in retail convenience-stores. With over 1000 locations throughout central Ontario, 800 of them offering digital screens, Eyeshot is a great fit for brands looking to reach their target audience at a point-of-sale or in a retail environment with local reach. Eyeshot screens are 32" landscape LCD monitors installed behind the checkout counter. The 2 minute loop presents dynamic content which easily captures the attention of customers waiting at the cash.

 

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Case Study #1: Ubisoft's Far Cry 5

Case Study    by Campsite
Case Study #1: Ubisoft's Far Cry 5

As an extremely tech-savvy company, Ubisoft came to us with very specific needs and objectives. Digital Out-of-Home already benefits from a great reputation when it comes to brand lift so the Campsite team was thrilled to setup a strong retargeting strategy to deliver results and demonstrate the innovative feats of DOOH.

 

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MaxTV Media residential network joins Campsite

News    by Campsite
MaxTV Media residential network joins Campsite

Toronto and Montreal, June 5, 2018– Campsite Global Inc. announced today that MaxTV Media, a well established network of high-quality interactive touch screens in residential condo buildings, has added their inventory to the Campsite platform. MaxTV has been working with properties to deliver customized digital communications to residents complimented by advertising. MaxTV has a solid footprint in the GTA and Ontario markets, making their inventory an undenialble asset to help Campsite buyers reach premium audiences in Residential environments.

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IDS Canada’s medical waiting room digital now available on Campsite DSP

News    by Campsite
IDS Canada’s medical waiting room digital now available on Campsite DSP

Toronto and Montreal, May 17th, 2018– Campsite Global Inc. announced today its partnership with IDS Canada Inc, Canada’s largest consumer-based healthcare network. For almost 20 years, IDS Canada offers access to audiences in major markets and at the local community level, through healthcare waiting rooms, i.e. highly trusted environments.

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Campsite welcomes ad management technology firm Ads on Top

News    by Campsite
Campsite welcomes ad management technology firm Ads on Top

We are happy to announce that another large-scale CMS is now connected to our platform: Los Angeles-based firm Ads on Top.

CEO David Pal announced earlier this week, at the 2018 Digital Signage Expo, the debut of their new programmatic content management" API, called DynamixAds on Top refers to Dynamix as "Programmatic Content Management as a Service" – a play on "Software as a Service" – noting that the scalable API is compatible with any OOH management software and can be installed with minimal setup.

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Campsite Partners with Cloud-based CMS Software Signagelive

News    by Campsite
Campsite Partners with Cloud-based CMS Software Signagelive

Toronto, March 22nd, 2018 - Campsite announced today the integration with digital software platform Signagelive to provide new revenue opportunities for Digital Out-of-Home network owners and operators. In other words, Signagelive’s clients can now be directly connected to buyers through their access to Campsite’s supply-side platform (SSP).

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DOOH in Health: Specs, Audiences and Inspiration

Best Practices    by Campsite
DOOH in Health: Specs, Audiences and Inspiration

The environment’s lengthy dwell time (typically around 40 minutes) is perfect for executing a marketer’s ideal scenario of “optimum message repetition”. The ads displayed in the waiting room area work to engage, inform and educate consumers on a wide variety of topics: nutrition, women’s health, lifestyle products, family health issues, financial services and more.

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Campsite Partners with Captivate to Become Largest Digital Business Network in Canada

News    by Campsite
Campsite Partners with Captivate to Become Largest Digital Business Network in Canada

Montreal, January 30th, 2018 – Campsite Global Inc. announced today that one of North America’s leading location-based digital video networks, Captivate, is now offering its office, elevator and lobby inventory on Campsite’s programmatic platform specialized in digital out-of-home media. This alliance further reinforces Campsite’s forward-thinking target of becoming the ultimate destination for premium digital screens in Canada.

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Campsite in a nutshell

News    by Campsite
Campsite in a nutshell

Campsite is the first software company to offer premium Digital Out-Of-Home inventory through an automated programmatic platform. Launched in 2016, Campsite’s core mission is to connect buyers to multiple DOOH suppliers. Not only is it the largest digital network in the country, it represents the most innovative solution for advertisers who want to expand and optimize their digital reach.

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DOOH in Airport: Specs, Audiences and Inspiration

Best Practices    by Campsite
DOOH in Airport: Specs, Audiences and Inspiration

Available in major Canadian international airports, these screens are strategically positioned near departure gates where passengers wait to board their flights (and where scores of employees work daily). When combined, the terminals welcome close to 20 million passengers per year and produce over a million views per week. Positioned side-by-side, one screen displays advertising, while the other attracts the eyes by delivering real-time news, weather and entertainment 24/7. In other words, this environment is perfect for making an impression on high flyers.

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Campsite, key driver of DOOH growth in 2018 says Emarketer

News    by Campsite
Campsite, key driver of DOOH growth in 2018 says Emarketer

During tuesday’s IAB event in Toronto, entitled The Business of Digital: Metrics – Cracking Cross-Platform, Paul Briggs from Emarketer  presented the market insights shaping the Digital Trends of the upcoming year:  Artificial Intelligence, Neuro-Marketing, Digital-Out-of-Home (DOOH), Digital Audio and Privacy Regulations.

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DOOH in Groceries: Specs, Audiences and Inspiration

Best Practices    by Campsite
DOOH in Groceries: Specs, Audiences and Inspiration

Campsite’s grocery environment is powered by a true 21st century place-based digital network, offering a well-balanced entertaining loop of ads and branded content to customers where “a little wait” is always inescapable: the check-out line. Statistically speaking, 95% of Canadians visited a grocery store an average of 1.6 times in the past week; all of them having to make a stop at the cash register.

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Campsite Bolsters Business Development Team

News    by Campsite
Campsite Bolsters Business Development Team

CAMPSITE DEDICATES RESOURCES TO BOTH DSP AND SSP BUSINESS DEVELOPMENT

Éva Pusztahegyi, who joined Campsite upon its launch in spring of 2016 as account manager for both the buy-side and supply-side, has been promoted to Business Development Manager for the Campsite SSP.

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DOOH in Convenience stores: Specs, Audiences and Inspiration

Best Practices    by Campsite
DOOH in Convenience stores: Specs, Audiences and Inspiration

Convenience stores are local neighborhood retail locations that are frequented by people of all ages who are on the go. Whether it's to buy snacks, lottery tickets or cigarettes, each location has a set of loyal customers. Customers visit their local store up to ten times a month; which can become a well-established habit.  This provides advertisers with the opportunity to have repeated impressions on their prospective customers and achieve a greater reach in very specific areas… particularly if it’s Lotto Day (yes, dwell time really does spike during those days!)

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Campsite partners with Native Touch to offer enriched audience demographics with In-App Mobile Data

News    by Campsite
Campsite partners with Native Touch to offer enriched audience demographics with In-App Mobile Data

Montreal, October 24, 2017 - Campsite Global announced today a partnership between Campsite and Native Touch, leader in data driven mobile advertising.  Not only will this alliance allow the programmatic platform to accurately convert location-based insights into solid targeting opportunities, it reinforces Campsite’s forward-thinking commitment to ensure the highest industry standards for DOOH by offering unified and objective mobile audience data, regardless of the supplier

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9 New Suppliers and Now Over 7,000 Digital Screens for Programmatic Platform Campsite

News    by Campsite
9 New Suppliers and Now Over 7,000 Digital Screens for Programmatic Platform Campsite

Montreal and Toronto, October 4th, 2017 – Campsite, a property of Campsite Global Inc., announced today multiple new partnerships with Out-of-Home media vendors, securing its place as the Canadian programmatic Out-of-Home solution. These new partners will bring the total number of digital screens to over 7,000, spread across a multitude of new environments.

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New Tools for Easy Geo-Targeting of Digital Out-of-Home Screens

News    by Campsite
New Tools for Easy Geo-Targeting of Digital Out-of-Home Screens

At Campsite, we strongly value simplicity, precision and efficiency, so we’ve recently launched some more advanced geo-targeting features. Options range from broad to very precise, right down to the exact screen. Here’s everything you need to know about geolocation targeting in Campsite.

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PATTISON Onestop’s digital inventory now available on Campsite, Canada’s programmatic buying platform for Out-of-Home

News    by Campsite
PATTISON Onestop’s digital inventory now available on Campsite, Canada’s programmatic buying platform for Out-of-Home

Campsite, specialized in indoor digital media buying, now allows advertisers to effectively target consumers in multiple environments

Montreal and Toronto, May 16, 2017 – Campsite Global Inc. announced today that PATTISON Onestop, Canadian leader in Digital Out-of-Home (DOOH) media sales and operations, is the newest supplier to offer its inventory on Campsite. The magnitude of this new alliance makes the programmatic media-buying platform a must-have solution for any advertiser looking to maximize its digital investment strategies.

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Introducing Campsite Exchange, Canada’s first open exchange for DOOH

News    by Campsite
Introducing Campsite Exchange, Canada’s first open exchange for DOOH

Almost a year ago, Campsite’s fully automated buying platform, specialized in out-of-home inventory, was launched in Canada. Now, on the tail end of our first year in the Canadian programmatic buying market, we’re proud to launch Canada’s first open exchange totally dedicated to Digital Out-of-Home.

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A year into DOOH programmatic, Newad sees 9% increase in digital sales

News    by Campsite
A year into DOOH programmatic, Newad sees 9% increase in digital sales

Now that Campsite is wrapping up its first year, its a great time to share the results seen by the first vendor to connect its inventory to our platform. Indoor advertising leader Newad has had their unsold digital inventory available programmatically through Campsite’s DSP since May 2016. Here’s an overview of their journey.  

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DOOH in Residential: Specs, Audiences and Inspiration

Best Practices    by Campsite
DOOH in Residential: Specs, Audiences and Inspiration

The Residential Network gets advertisers past the locked door of lobbies and enables them to display their ads alongside timely, around-the-clock building-specific information, local weather, and news. The insight? Good things happen when you adapt your messaging to fit into your audience’s daily schedule. The respectful familiarity that exists among like-minded tenants, coupled with the safe environment of the place they call home, makes residential buildings a great place to achieve meaningful brand integration.

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DOOH in Office Towers: Specs, Audiences and Inspiration

Best Practices    by Campsite
DOOH in Office Towers: Specs, Audiences and Inspiration

Office towers are prime, premium settings in which to find an extremely precise and desirable audience: business professionals. So for advertisers, digital screens in office towers are the perfect platform for delivering their message alongside breaking news, local weather, and building content. Place-based corporate networks, often viewed as a symbol of the high-end commercial environment, engage the business crowd in those rare moments of their day when they’re forced to wait: lobbies and elevators.

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DOOH in Subway and LRT: Specs, Audiences and Inspiration

Best Practices    by Campsite
DOOH in Subway and LRT: Specs, Audiences and Inspiration

Subway environment digital screens offer the perfect opportunity to connect daily with a highly captive mass audience. Every day, commuters rely on screens to keep them informed and entertained while they wait for the train. Those commuters are made up of a diverse group of people— professionals to students to families and everyone in between —and range in age, although most are between the 18 and 44 years old.

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DOOH in Restobar: Specs, Audiences and Inspiration

Best Practices    by Campsite
DOOH in Restobar: Specs, Audiences and Inspiration

Restaurants and bars are social and recreational environments which generally suggests that people who visit them want to be there, giving advertisers the opportunity to reach customers in a positive setting. The wide range of locations offered through Campsite already guarantees access to segmented audiences (such as business people, students, etc.) and since people associate their identity to the places where they want to be and be seen, targeting possibilities become even more precise.  

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DOOH metrics and traffic estimation explained

Insight    by Campsite
DOOH metrics and traffic estimation explained

In order to understand Campsite reporting, we must first understand the definition of metrics in the Digital Out-Of-Home world and how Campsite uses them to build a statistical model to provide reporting accuracy.

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Introducing User Management, Roles and Activity logs

Platform Update    by Campsite
Introducing User Management, Roles and Activity logs

The team at Campsite has been working hard to give you more user management freedom. Campsite now allows you to create, manage and assign users different roles independently.

You can access the user management section by clicking on the link located in the dropdown menu below your username at the top right. On this page, you will see a list of your current active users and can manage their permissions by assigning them a role. If you want to add a new user, you may do so by clicking the +User button at the top right of the screen.

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Campsite brings targeting & Cost Per View model to Digital Out-of-Home

News    by Campsite

Toronto, May 24, 2016 — Today, Campsite Global launches an automated advertisement purchasing solution specifically designed and adapted for digital out-of-home (DOOH) inventory. This platform gives online digital media buyers access to DOOH inventory allowing advertisers to maximize the efficiency of their digital investments.

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