News

An update on what we are working on!

by Campsite

After a successful round of DOOH campaigns and tons of Campsite presentations with all sorts of clients this summer, we are ready to leave our beta status and launch Campsite V1.0.

This means that we are ready to enter the next phase aiming to prepare Campsite for its growth. Our focus until the end of this year will be to work on scalability, integrate new suppliers from new DOOH environnements and integrate much more communication efforts.

Optimization and Scalability

First of all, we want to thank our early testers for your priceless feedback and patience. We are eager to make Campsite a better place for everyone (!) and are aiming for great progress in the next months.

As our user base grows and more DOOH screens become available in Campsite almost every day, we want our infrastructure to be scalable and robust. Basically, we are moving our campsite in the cloud.

Integration with new suppliers

This is Campsite’s core mission, to connect suppliers and buyers in a platform specifically designed for DOOH.

As of today, the integration of Newad’s digital network in their Restobar environnement has been successful. Since our goal is to be able to connect to every type of networks, we are presently working on creating a standardized communication protocol with other suppliers’ digital screens, regardless of their technology and installation infrastructure .

Official partnerships announcements will be made in the next upcoming weeks.

By the end of this year, we will start testing the integration of Campsite’s new suppliers. If you would like to be part of the early testing phase, please let us know at info@campsiteproject.com.

Communication and marketing efforts

Guess what? We’ve got a Campsite marketing director! We’ve talked to a lot of people this summer and realized that everybody has a different vision and opinion about the place of DOOH in a digital strategy, which is not surprising since the Digital-Out-Of-Home industry is still at an early stage.

Our goal is to shape the DOOH industry in a way where it will play a significant role in an omni channel digital strategy. To support this, we will launch a blog where we can share our knowledge as we discover and learn about the industry. It will be available on www.campsiteproject.com. Stay Tuned.

We will package our take on the numerous questions we have received via our blog posts. Here’s a sample of what you can can expect:

  • How views in Campsite are measured
  • The best practices for creatives in a specific environment
  • How responsive creatives will save you headaches when buying different products
  • All platform updates
  • Case studies
  • And much more...

 

In the meantime, you can follow Campsite on Facebook!

Previous blog post

Introducing User Management, Roles and Activity logs

Platform Update    by Campsite
Introducing User Management, Roles and Activity logs

The team at Campsite has been working hard to give you more user management freedom. Campsite now allows you to create, manage and assign users different roles independently.

You can access the user management section by clicking on the link located in the dropdown menu below your username at the top right. On this page, you will see a list of your current active users and can manage their permissions by assigning them a role. If you want to add a new user, you may do so by clicking the +User button at the top right of the screen.

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Next blog post

Campsite brings targeting & Cost Per View model to Digital Out-of-Home

News    by Campsite

Toronto, May 24, 2016 — Today, Campsite Global launches an automated advertisement purchasing solution specifically designed and adapted for digital out-of-home (DOOH) inventory. This platform gives online digital media buyers access to DOOH inventory allowing advertisers to maximize the efficiency of their digital investments.

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