Campsite, key driver of DOOH growth in 2018 says Emarketer

During tuesday’s IAB event in Toronto, entitled The Business of Digital: Metrics – Cracking Cross-Platform, Paul Briggs from Emarketer  presented the market insights shaping the Digital Trends of the upcoming year:  Artificial Intelligence, Neuro-Marketing, Digital-Out-of-Home (DOOH), Digital Audio and Privacy Regulations.

Specifically with regards to DOOH trends, Campsite was named as a key element for the growth within the Canadian industry. Many are predicting that DOOH investments will surpass traditional OOH ad spending in 2018, thanks to significant static-to-digital conversion, enhanced audience targeting and the accessibility of data.

We couldn’t agree more.

By delivering an entirely automated process to users, the Campsite platform was designed to become the main hub of the Canadian industry. Recently, the partnership with Native Touch, which allows location-based data from mobile devices to improve targeting options, elevates Campsite to the rank of an unavoidable asset for the development and standardization of the industry.