The environment’s lengthy dwell time (typically around 40 minutes) is perfect for executing a marketer’s ideal scenario of “optimum message repetition”. The ads displayed in the waiting room area work to engage, inform and educate consumers on a wide variety of topics: nutrition, women’s health, lifestyle products, family health issues, financial services and more.Read more Read more
Montreal, January 30th, 2018 – Campsite Global Inc. announced today that one of North America’s leading location-based digital video networks, Captivate, is now offering its office, elevator and lobby inventory on Campsite’s programmatic platform specialized in digital out-of-home media. This alliance further reinforces Campsite’s forward-thinking target of becoming the ultimate destination for premium digital screens in Canada.
Captivate will include nearly 1800 screens, from over 180 buildings across Canada, delivering an audience with significant purchasing power. Not only will this partnership double Campsite’s actual Business offer but it also elevates it to the most efficient way to reach business professionals across Canada. “We are proud to have Captivate has a partner. Over the last 20 years, they have built an impressive portfolio of high-occupancy buildings in major cities which will definitely be valuable for Campsite DSP users,” says Edith Gagné, VP of Development at Campsite.
“We are excited to partner with Campsite and expand our advertising opportunities programmatically, » said Barb Huggett, Senior Vice President and General Manager of Captivate Canada. “We look forward to developing unique solutions that will meet the demand of digital buyers and allow them to engage our high-value audience of business professionals during the workday.”
This partnership comes at a time where Campsite has positioned itself as the clear leader in the digital out of home programmatic space in Canada, with continuous new partnerships and enhancements to its platform such as its association with Native Touch, enabling the use of mobile data to offer precise audience targeting across all inventory offered on Campsite.
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Campsite, a property of Campsite Global Inc., is the first software company to offer premium Digital Out-Of-Home inventory through an automated programmatic platform. Launched in 2016, Campsite’s core mission is to connect suppliers and buyers in an environment specifically designed for DOOH. The Campsite platform is an innovative solution for advertisers who want to expand and optimize their digital reach. campsiteproject.com
Known for its vast network of 12,000 elevator and lobby displays located in 1,800 premier office buildings across North America, Captivate brings life to work by connecting 12 million unique monthly viewers to the world outside their office. By engaging its viewers with timely news and actionable information, Captivate provides advertisers with a highly desirable and difficult-to-reach audience of affluent and influential business professionals through creative, research-driven and Nielsen-measured advertising and marketing programs. Founded in 1997, Captivate is owned by Generation Partners and Gannett. For more information, please visit captivate.ca
Supervisor, Branding & Communications