Case Study

Case Study #1: Ubisoft's Far Cry 5

by Campsite

As an extremely tech-savvy company, Ubisoft came to us with very specific needs and objectives. Digital Out-of-Home already benefits from a great reputation when it comes to brand lift so the Campsite team was thrilled to setup a strong retargeting strategy to deliver results and demonstrate the innovative feats of DOOH.


PART 1 - Objectives & Challenges



Part 2 - The Strategy

A 2-step mobile data-driven strategy was created. First, Campsite’s dynamic location-based audience tool was used to find which screens best reached the desired audience across Canada. The mobile audience data filters enabled the selection of locations with the highest concentration and the set-up of an efficient dayparting schedule which lead to capturing the devices exposed for the next step of the communication strategy.



Part 3 - The Execution

As the campaign ran in the chosen screens, Campsite – through its mobile data partnership with Native Touch - collected mobile data from the mobile phones of the consumers exposed to the screens. These IDs were then used as the data base for a sequential mobile retargeting campaign, supporting Ubisoft’s goal of offering a relevant communication path based on consumer data. Hence, consumers exposed to the DOOH ad saw one message, “Anything can happen and everything will”, and then the mobile campaign targeting those who’d seen the first message invited users to “Bring a friend, raise some hell”.

Moreover, by subdividing the retargeting campaign in two groups - one exposed to the DOOH creative (Group A) and one that was not (Group B) – it became possible to setup a performance evaluation of the DOOH campaign.


Part 4 - The Results



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Eyeshot Media sees 75% increase in digital sales during its first months with Campsite for Suppliers

Case Study    by Campsite
Eyeshot Media sees 75% increase in digital sales  during its first months with Campsite for Suppliers

Launched in 2008, Eyeshot Media Inc. is a privately held company based in Ontario, specializing in out-of-home advertising in retail convenience-stores. With over 1000 locations throughout central Ontario, 800 of them offering digital screens, Eyeshot is a great fit for brands looking to reach their target audience at a point-of-sale or in a retail environment with local reach. Eyeshot screens are 32" landscape LCD monitors installed behind the checkout counter. The 2 minute loop presents dynamic content which easily captures the attention of customers waiting at the cash.


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MaxTV Media residential network joins Campsite

News    by Campsite
MaxTV Media residential network joins Campsite

Toronto and Montreal, June 5, 2018– Campsite Global Inc. announced today that MaxTV Media, a well established network of high-quality interactive touch screens in residential condo buildings, has added their inventory to the Campsite platform. MaxTV has been working with properties to deliver customized digital communications to residents complimented by advertising. MaxTV has a solid footprint in the GTA and Ontario markets, making their inventory an undenialble asset to help Campsite buyers reach premium audiences in Residential environments.

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