PATTISON Outdoor Launches Outdoor Digital Programmatic Inventory Through Campsite

by Campsite


Toronto, ON, August 28, 2018 – PATTISON Outdoor Advertising, a leader in Canadian Out-of-Home Media, along with their digital division, Onestop, are proud to announce the addition of PATTISON’s large format digital Superboards, Posters, Spectaculars and Street Ads to Campsite’s Demand-Side programmatic buying platform. Today, as we approach the first anniversary of Onestop and Campsite’s digital partnership, PATTISON will begin to release more than 225 digital products to be accessible through Campsite’s Outdoor Exchange.

As the market share leaders in Digital Out-of-Home, the addition of this new inventory on Campsite by PATTISON Outdoor gives advertisers 24/7 access to the most extensive network of digital outdoor locations with national, coast-to-coast coverage in all major markets across Canada; offering reach and flexibility that is unmatched by any other Out-of-Home platform. “Programmatic buying of Out-of-Home media is just one of the many rapid changes revolutionizing our industry that will continue to keep our medium timely, relevant and valued by advertisers and media buyers alike,” says Randy Otto, President of PATTISON Outdoor

Since 2016, Campsite’s programmatic platform has shown a tremendous versatility in the way brands connect with consumers from a data-driven and real-time buying process through a robust digital model. PATTISON Outdoor, Onestop and Campsite are happy to announce that Cadreon will be the first agency to enjoy the benefits of this new offering with its brand new Nestle Minis campaign.

As the leader in programmatic Digital Out-of-Home in Canada, Campsite delivers opportunities that are unrivaled in the programmatic community.  “Our goal has always been to deliver a premium product that would eventually shape and elevate the industry. We strive to build strong partnerships because it makes us grow and learn every day,” says Edith Gagné, VP of Development at Campsite.


The Outdoor Exchange will be available as of September 10th, 2018.




About Campsite
Campsite, property of Campsite Global Inc., offers premium Digital Out-Of-Home inventory through a self-serve programmatic platform. Launched in 2016, Campsite’s core mission is to connect buyers and suppliers in an environment specifically designed for DOOH. Campsite DSP is an innovative solution for advertisers who want to expand their digital reach, optimize their strategies with data and maximize their time by reaching several suppliers through only one platform. Campsite SSP is an opportunity for suppliers to diversify their stream of revenues, increase their digital footprint in the industry and conduct business with a new range of clients.
For more information, please contact:
Lisa-Marie Veillette
Supervisor, Communications
1 888. 883 6219

About PATTISON Onestop
Onestop, a division of Pattison Outdoor Advertising, is the leader in the sales and operations of digital place-based media in Canada. Offering brands the opportunity to create and deliver uniquely engaging experiences through innovative digital strategies, Onestop implements a data-enriched approach to identifying target audiences. With a dynamic and flexible platform, Onestop leverages industry-leading technologies to connect with consumers across transit, office, airport, residential and retail markets. Our latest strategic output, Pattison Connect, enhances the reach of OOH campaigns through a mobile integration that delivers new levels of engagement for brands by amplifying their message across both mediums. Unmatched reach and coverage allow Onestop and its affiliates to continue providing the most revolutionary advertising solutions in Digital Out-Of-Home.
For more information, please contact:
Cam Milne
Vice President and General Manager, PATTISON Onestop

About PATTISON Outdoor Advertising
PATTISON Outdoor Advertising, a division of The Jim Pattison Group, is Canada’s largest Out-of-Home advertising company. PATTISON provides innovative solutions for Out-of-Home advertising with products ranging from Classic billboards and posters to transit, digital, airports, residential, office, and street furniture. PATTISON offers Canada’s largest portfolio of Digital Out-of-Home (DOOH) advertising properties through PATTISON Onestop, a world-leader in the design, operation, and advancement of digital advertising networks for the office, transportation, sports retail, and residential environments, and with its experiential/interactive development arm at Fourth Wall. PATTISON is headquartered in Toronto Ontario and includes over 25 sales offices across the country providing advertisers unmatched reach and coverage with products available in nearly 200 markets coast to coast. PATTISON Outdoor Advertising is the exclusive supplier for advertising on the Toronto Transit Commission’s (TTC) transit system.

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