Since its launch in 2016, Campsite’s mission has been to enable easy, seamless transactions for buyers of digital out of home media across all available suppliers. Campsite exposes inventory on an even playing field, with uniform audience data and geolocation targeting tools, allowing buyers to search all screens at once. Hence, while Campsite’s supply partners are seeing an increase in digital sales, buyers are experiencing the benefits of having real time control over their campaigns, which dynamically selects the best suited screens based on where audiences are found using mobile data insights.
Pattison Onestop was a Campsite early adopter – among the first in Canada to expose their digital OOH inventory programmatically, they connected their inventory to Campsite for Suppliers (Campsite’s SSP) well over a year ago. The early start has paid off for Onestop, having seen a 13% increase in digital sales since the start of 2018, as well as a 50% revenue growth in its programmatic ad buys compared to the 6 months that preceded it. These results have led to the decision by Pattison Outdoor to connect its Outdoor Billboards and Street Level digital signage as well, available to all buyers on Campsite’s DSP as of September 2018.
Access to Onestop’s inventory has been a win for Campsite as well. Adding over 2,500 screens across 1,000 locations has allowed Campsite to give advertisers unique and diverse opportunities for their campaigns. With brands from telecommunications and financial institutions, to automotive and beauty products, a range of business categories are experiencing the benefits of this dynamic landscape like never before.
This success story proves that digital-out-of-home can be effectively transacted-on in an open auction forum, with finite inventory. Floor pricing controls quash the fear of devaluing premium inventory, driving sales and bringing new advertisers to out of home. Campsite for Suppliers readily integrates to a wide variety of CMSs used by Out of Home companies, and through the Campsite exchange, is benefitting from constantly growing demand amongst buyers across the country.
