Best Practices

DOOH in Sports & Recreational Centers: Specs, Audiences and Inspiration

by Campsite

Sports and Recreational Center environment attracts a wide array of individuals. Every single day, instructors/coaches, supporting parents, members of recreational leagues, hopeful and determined youngsters spend quality time together in these facilities. The typical visitor is usually present at least twice a week, for over an hour each time. There are many opportunities to advertise in a sports and recreational center whether you look at it in manner of rooms or surfaces.

Environment Review

Screen Placement Lobbies, Snack Bars, Viewing Galleries
AVG. Dwell Time 120 seconds – 30-40 minutes
Proximity to Screen 3 - 10 feet
Preferred Buying Metric CPM

Why choose the Sports and Recreational Centers Environment environment?

Sports and Recreational Centers environment delivers great opportunities to showcase messages to a wide demographic in community facilities that are appreciated and frequented by many on weekly, if not on a daily basis. You are reaching your target audience where they are spending their valuable recreation and leisure time. Never underestimate the power of community advertising; being present in your community is a great foundation for business.

For the High Frequency of Exposure

Many recreational center visitors go several times a week and at very specific times. Not only can you customize your messaging based on the time they’ll be viewed (think children’s after school activities, daily workouts or weekend classes) but you can be assured that a consumer will see your messages at various points during the entire week. Community Recreational Centers are busy places. They operate year-round providing community programming seven days per week, typically from 6 am to 11 pm.

For the High Dwell Times

The typical recreational center visitor spends more than 60 minutes at a facility during each visit and attends on average twice per week, making it an excellent opportunity to advertise. Long dwell times mean that visitors will have many opportunities to come across your messages no matter what they are there to do: attending a fitness class or dropping off the kids at a practice.

For the High Potential Reach

Add the multiple community activities, tournaments and celebrations taking place at a typical Recreational Center and the variety of people attending these activities and be assured that your target market will be reached.

Inspiration

While different ads have different needs, it's undeniable that there are some principles and guidelines that should always be observed. These examples represent industry benchmarks for the most current, innovative and efficient practices in digital out-of-home.

York region

Week after week, players and supporters flock arenas to support their team. This network is definitely a great fit when you want to reach health-conscious individuals or talk about health care. Half of the visitors are there to accompany their child. It is definitely a great move to provide them with relevant information on child care.

Scotiabank

Although banks are major companies, local branches are often involved in their community. Sharing footage of past events, where young & old are having fun with activities organized by Scotiabank, is a great way to entice more people to get on board with the upcoming activities. Especially if there’s a chance that P.K. Subban shows up to grab a bite with the fam jam.

Terminator

Promoting this movie with the help of visual effects and great sound design is a sure bet: it grabs the attention and says a great deal about what you can expect from the movie. Simple, yet effective. All that is left to say is Hasta la vista, baby.

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