News

Nestlé Confectionery thinks big with MINIS campaign on Campsite

by Campsite

Toronto, October 16th, 2018 - Campsite is happy to confirm that Nestle’s "A Little Of What You Love" is the first campaign on the recently launched Outdoor Exchange of the Campsite DSP, the first Exchange where buyers can bid in a real time open auction on outside billboards.

The communication strategy, designed to drive awareness towards the new Nestle Confectionery Minis lineup, was carefully crafted to make the most out of every screen, from superboards to digital posters. “Our agency, OneMethod, along with media partners Cadreon and Wavemaker, have done a brilliant job leveraging the unique elements of the platform to bring the Minis message, and a Little of What you Love to life” says Brooke Morrison from Nestle.

“A Little of What You Love” is a transparent and honest approach: highlighting the great love Canadians have for classic Nestle chocolates, now in bite-sized MINI pieces. The use of bold texts, crisp colors and the different scales through the size of the copy made it a perfect concept to span across multiple touchpoints, including Digital Out-of-Home. “It is truly a pleasure to work with an advertiser that fully embraces the possibilities of programmatic and understands the importance of well-thought creatives” says Edith Gagné, VP of Development at Campsite.

 

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ABOUT NESTLE
Nestlé is the world’s largest food and beverage company present in 189 countries. Nestlé in Canada locally manufactures and/or distributes some of the world's most recognized and trusted brands, including LEAN CUISINE, NESQUIK, NESTLÉ GOOD START, HÄAGEN-DAZS, KIT KAT, NESCAFÉ, NESTLÉ PURE LIFE and NESTLÉ DRUMSTICK. Its 3,500 employees in approximately 20 locations across Canada are committed to Nestlé’s purpose of enhancing quality of life and contributing to a healthier future. The company’s performance is driven by its Nutrition, Health and Wellness strategy. In 2016, Nestlé celebrated its 150-year anniversary, and has been present in Canada since 1887. More information and details are available at www.corporate.nestle.ca.

 

ABOUT CAMPSITE
Campsite, property of Campsite Global Inc., offers premium Digital Out-Of-Home inventory through a self-serve programmatic platform. Launched in 2016, Campsite’s core mission is to connect buyers and suppliers in an environment specifically designed for DOOH. Campsite DSP is an innovative solution for advertisers who want to expand their digital reach, optimize their strategies with data and maximize their time by reaching several suppliers through only one platform. Campsite SSP is an opportunity for suppliers to diversify their stream of revenues, increase their digital footprint in the industry and conduct business with a new range of clients. www.campsiteproject.com

 

For more information, please contact:
Lisa-Marie Veillette
Supervisor, Communications
1.888.883.6219
lmveillette@campsiteproject.com

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