News

Digital Out-of-Home Buying Platform Campsite Welcomes Neo-Traffic

by Campsite

Toronto - February 20, 2019 – Campsite announces today that Neo-Traffic, a Canadian leader in mall advertising, is now offering its digital displays on Campsite’s SSP to be made available to buyers via the Campsite DSP. As Canada’s premium programmatic platform, Campsite is delighted to add nearly 600 screens, from over 100 shopping centres. The addition of Neo-traffic’s inventory signifies the creation of a completely new environment in Campsite’s Indoor Exchange: the Mall network.

With over 147,000,000 impressions per month, Neo-Traffic’s screens will reinforce Campsite’s capacity to offer a greater reach of audiences in consumption decision-making mode. With an average visit-time of 72 minutes, the shopping mall environment offers plenty of occasions to execute strategies to consumers on the hunt for good deals.  “We couldn’t be more thrilled to have Neo-Traffic has a partner. They have built an impressive portfolio of high profile shopping centers occupancy buildings in all Canadian major cities, which will definitely be valuable for Campsite DSP users,” says Edith Gagné, VP of Development at Campsite.

“We are excited to start this collaboration with Campsite. The rapid growth of our digital network allows us to offer advertisers instant access to a very large number of consumers from coast to coast to coast. Adding our digital network to the Campsite platform will allow advertisers to increase the number of touch points on the same consumers in complementary environments. " said Ronald Tapiero, President and General Manager of Neo-Traffic”.

This first announcement of the New Year shows that Campsite maintains its strong position as the leader in Digital Out-of-Home programmatic in Canada, with continuous new partnerships and enhancements to its platform.

 

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ABOUT CAMPSITE
Campsite, property of Campsite Global Inc., offers premium Digital Out-Of-Home inventory through an automated self-serve programmatic platform. Launched in 2016, Campsite’s core mission is to connect suppliers and buyers in an environment specifically designed for DOOH. Campsite is an innovative solution for advertisers who want to expand their digital reach, optimize their strategies with data and maximize their time by reaching several suppliers through only one platform. www.campsiteproject.com

 

ABOUT NEO-TRAFFIC
Owned by Media Group, Neo-Traffic stands out for its marketing and its innovative range of indoor and outdoor advertising products. Its advertising mall network extends from coast to coast, in more than 100 shopping centers. Neo-Traffic collaborates with Canada's leading property managers and owners and is the only company totally dedicated to the mall advertising in the country. neo-traffic.com

 

INFORMATION
Lisa-Marie Veillette
Supervisor, Branding & Communications
1.888.883.6219
lmveillette@campsiteproject.com

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DOOH in Shopping Mall: Specs, Audiences and Inspiration

Best Practices    by Campsite
DOOH in Shopping Mall: Specs, Audiences and Inspiration

Digital Out of-Home advertising in shopping malls not only delivers high traffic and frequency but also reaches shoppers at multiple points during their shopping experience since the average time spent per visit is over 70 minutes. Mall advertising displays your message to an audience that is already inclined to spend money and already on their way to a retail destination. Using a media that is so close to a point of sale allows for many strategic options such as directional help to your store, raising brand awareness or offering special deals.

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